How to Attract and Retain Gen Z

November 15, 2023

To attract and retain Gen Z employees, a strategic shift is necessary to acknowledge their distinct values and expectations.

Recognition is pivotal; Gen Z seeks frequent and sincere appreciation, extending beyond professional achievements. Diversity, Equity, and Inclusion are crucial for Gen Z, and companies should not only advocate but embody these values in leadership to enhance attraction and retention.

Flexibility in work arrangements is important as Gen Z prioritizes work-life balance, favoring options like remote work. Businesses must adapt to these preferences to retain Gen Z talent, as they express the sentiment, “Show me I matter, and I’ll stay.”

In recruiting young talent, adapting communication strategies is essential. Video-based communication on platforms like Facebook and LinkedIn is preferred, replacing traditional job postings. Authenticity is key; personalized and concrete job communication, clearing generic content for specific details, enhances recruitment effectiveness.

Young professionals emphasize the social and relational aspects of work, seeking personal connections with colleagues and leaders, even on social media. Incorporating these elements into job communication is a practical strategy to engage and motivate young talent.