THE ATOMIZATION OF MARKETING

THE ATOMIZATION OF MARKETING

Significant technological trends continue to emerge including: strong growth in demand for technology from across the economy; the convergence of content across platforms; mobile and cloud computing; big data and analytics; the automation of routine tasks; new applications of social media; and new business models and collaborative platforms.

This development leads to an atomization of the classic marketing discipline into deeply specialized digital core competencies. We provide the digital fit that meets these demands.

DIGITAL CORE COMPETENCIES

The Digital Areas of Expertise are Atomized. At DigitalCareer the core competencies are divided in 8 categories.

  • Content

    Loyalty
    Club
    Social Media
    Engagement
    Communication

  • Creative

    User Experience
    User Interaction
    Digital Design
    User Journey
    Customer Experience

  • Analytics

    Web Analytics
    Business Intelligence
    Performance Optimization
    Traffic Optimization
    Data Management

  • Push Activity

    Adwords
    Re-Marketing
    E-mail Marketing
    Informed Strategy
    Content Production

  • Pull Activity

    SEO
    Content
    Partnerships
    Loyalty Programs
    Membership Clubs

  • Mar-Tech

    Closed Loop
    Automation
    Programmatic
    CMS
    AI, AR, VR

  • Sales

    E-tail
    Social Selling
    Market Places
    Customer Relationship Management
    Customer Experience Management

  • Communication

    Public Relations
    Social Media
    Communication
    Content Management
    Copywriting

MULTI DISCIPLINE AREAS OF RESPONSIBILITIES

The Digital organization includes some multi discipline areas of responsibilities. The skill-sets can be a combination of digital competencies from the 8 categories or other skills from other business areas within the organization depending on the existing competencies. The responsible is often overlapping multiple business units within the organization.

  • E-commerce

    Optimization
    Omni Channel
    Sales Operations
    Strategic Development
    Site Management

  • Project management

    Digital
    Technical
    Producer
    Marketing

  • Management

    Digital Strategy
    Digital Transformation
    New Business Models
    Organizing Digital Circuit
    Stakeholder Management

Planning your next hire?

By planning the process in advance ensures the organisation to be in right time with the right hires.

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